MANILA – Podcast Network Asia today announces its network-wide partnership with Kumu, a Philippines-based livestreaming app that has over 3 million registered users.
This initiative is part of on-going efforts by Podcast Network Asia to increase the value of podcasts for creators and listeners alike. Just last month, the network released its analytics platform, Podmetrics which measures different data points from various sources to help podcasters understand their show’s performance.
With Kumu, podcast creators have the opportunity to interact with their listeners and followers like they never did before.
Kumu in turn gets to access to the podcast community, extending their own brand of entertainment to this audience. This marriage of channels make it an interesting touchpoint to explore, for both creators, listeners, and brands.
“This validates podcasting as a medium and its potential for collaboration and interactivity especially for advertisers,” said Ronster Baetiong, founder and CEO, Podcast Network Asia. “We’re constantly pushing how we’re bringing value to our roster of 50 co-produced podcast shows. This partnership with Kumu is one example of many other creative ways to do that.”
The interest in podcasts as an advertising medium is expected to grow exponentially along with the estimated 1M podcasts worldwide. By 2020, podcast ad revenue is already at $659 million from $69 million in 2015. According to Interactive Advertising Bureau (IAB) and PwC, advertising revenue will surpass $1 billion by 2021.
“We’re looking forward to what else can be done with podcasting and brands,” continues Baetiong. “We’re excited that Kumu has the same creative appetite as we do. This is a big step for content creators for both Podcast Network Asia and Kumu.”